What is the Hollywood Office of Tourism?
Tourism is Hollywood's number one industry. In the course of a single year, millions of visitors to Hollywood will generate approximately $438 million in taxable sales, $30 million in state taxes and employ thousands of area residents. Last year, Hollywood accounted for $6.5 million or 16.04 percent of the total tourism tax collection in the Greater Fort Lauderdale region. Of the 31 cities in Broward County, Hollywood was number two, second only to Fort Lauderdale, in the contribution of tourist tax dollars to Broward County.

The Hollywood Office of Tourism is the official tourism marketing organization for the City of Hollywood. The importance of Hollywood Beach's future role in the citywide tourism effort was apparent as early as April 1994, with the City Commission's adoption of the Economic Development Strategic Plan.

The plan targeted Hollywood Beach as a primary redevelopment area and included this crucial goal: to maintain Hollywood's existing tourism and hospitality industry and enhance the community's competitive position as a tourist destination. The subsequently

adopted Hollywood Beach Redevelopment Plan also identifies tourism as a main element and calls for a number of specific objectives to be implemented, including enhancing Hollywood Beach as a tropical destination and re-establishing tourism as a vital industry.
Given these objectives and Hollywood Beach’s role as the economic engine for tourism for the entire city, the CRA Beach District serves as the managing agency for the Hollywood Office of Tourism.

What is the HoTMAC?
In October 2006, following a recommendation of the City of Hollywood Tourism Summit to integrate the public and private sector in shaping Hollywood’s destination marketing strategies, the Hollywood City Commission appointed 15-members to a newly established Hollywood Office of Tourism Marketing Advisory Committee (HoTMAC). HoTMAC members provide input and support for the development and implementation of the city-wide tourism marketing plan.